News
ZENSIE updates: agriculture is collaborative, and we’re listening
We make this point often: we’re a tech company serving agriculture* *(horitculture, floriculture, vertical farming, arable farming, processing, cold storage, transport, retail) Our product strategy is in many ways radically simple: make what customers tell us they want and need. This process never stops. If you’ve been with us for a bit, you may recall ...Read more
This grower discovered irrigation issues with just 3 sensors
It may go against “sales logic,” but we usually advise customers to start with small deployments. It’s not because we can’t handle large ones (one gateway can support around 4 thousand sensors– and if more are needed, it just takes another gateway) but because working with crop-level insights is a process. It becomes a part ...Read more
Want to know the power of a sensor? Look to the cloud.
Technology in horticulture doesn’t have to be difficult or complicated. We’ve built a business around this belief, and it’s not just for the sake of improving or ‘disrupting’ existing technology. Growers need technology to be simple and streamlined, because they’ve got more than enough on their plates, working to make sure we’ve got enough on ...Read more
Horti Asia 2018: 30MHz in Thailand
It’s that time of year again: August 22nd through 24th, 30MHz will be in Bangkok for Horti Asia 2018, the international trade show for horticultural and floricultural production and processing technology. We’ll be showcasing ZENSIE, the platform for agridata, as well as some of the agri-oriented sensors from our portfolio. Besides demoing our tech, we’ll ...Read more
Produce temperature protection with crop-level data
In the world of produce, temperature is critical. Awareness of temperature changes can be the difference between a quality product, and a heat-damaged one. The implications run deep: health and safety, profits and supplier reputation are all on the line– and supermarket demand for quality produce is only increasing. With the right data, agribusinesses can ...Read more
Who are you giving your future (agri)data to?
Working in agri-technology, I come across this statistic quite often: “IoT device installations in the agriculture world will increase to 75 million in 2020″ I’m happy to leave discussing the details of the precise projections to analysts, but the point remains: agriculture is digitizing. It’s digitizing at varying rates in various sectors and regions, but we can ...Read more
This potato grower upgraded from manual reactive to real-time proactive irrigation monitoring for greater productivity
Based in Cambridgeshire in the United Kingdom, an Ely-based customer of 30MHz produces potatoes, onions and wheat. An accurate understanding of field soil moisture levels is crucial to the grower’s potato quality and volume of production. The impact of irrigation Irrigation impacts potato harvests at every stage of development, from determining how many tubers form, ...Read more
Visualizing targets with ZENSIE notifications
We recently combined the power of charts and notifications to make the parameters of custom alerts visible in chart widgets, making it easy for customers to observe when crop or environmental measurements triggered notifications.* *(And allowing them to to continue to watch them do so in real-time) But there’s another useful application of the notifications-in-charts ...Read more
Add Saudi Arabia to the 30MHz map
We’re proud to have deployments across five continents, with new countries added to our map regularly. And we’re thrilled to have our first Saudi Arabian deployment under our belt! Read more about our (international) customer deployments here.Read more
Traceability + Crop-level monitoring= less waste, better product
So, you’ve grown perfect crops. You’ve optimised irrigation, prevented sunscald, averted disease risk, and saved money with an IPM strategy that’s tailored to your growing conditions. The last thing you need is your (and mother nature’s) market-ready, sustainable product to be a casualty of bad storage or transport conditions. It doesn’t need to be. Consus ...Read more
