News
30MHz, Wageningen University and creating agritech products farmers actually want
It feels obvious but is easy to forget: when you’re a growing company developing a new technology, make sure you’re creating a product customers need. The potential of the technologies that fall under the umbrella term “the Internet of Things” is so vast, it’s easy to get caught up in theory of it all, losing ...Read more
Smart sensing doesn’t have to be complicated to make cultivation more sustainable and productive
It’s been a productive summer here at 30MHz. We’ve added new sensors to our growing portfolio, expanded our customer list and grown our team. Seeing how our customers use smart sensing technology to optimize productivity and profitability in their industries is a constant learning process. As we move swiftly into the fall season, we’ll be ...Read more
Here’s what we’ve learned from 50+ IoT customers
Earlier this month, I spoke at the UK Anaerobic Digestion and Biogas World Expo in Birmingham, as part of a panel on the importance of real-time monitoring and data capturing. Our panel addressed industrial and agricultural organizations of various sizes with an interest in sustainability, biogas and waste management. It can be challenging addressing IoT ...Read more
We’ve been pretty excited about resinOS 2.0
There are many ways to explain 30MHz. “Scalable IoT for industry” comes to mind. “Standalone plug and play sensor product” is another angle. “The lego’s of smart sensing” is helpful, as is “agtech, insurtech or real estate tech, depending on your needs.” However you look at it, we help organizations monitor their environments and make ...Read more
Practical IoT: maintaining optimum conditions for tulip and lily bulbs
Jan de Wit en Zonen (Jan de Wit and Sons) have specialized in the export, processing and cultivation flowerbulbs since 1922, delivering to clients in more than twenty countries across Europe, Asia and North America. The family business specializes in tulip and lily bulbs, as well as other flower varieties including hyacinths and irises. De ...Read more
Do you really need that expensive IoT “solution”?
We all want to be more customer-centric. Whether you’re in agriculture, logistics, insurance or fine arts, you don’t need thought leaders to tell you that measurement and data will make your business more precise, responsive, customer-centric and ultimately profitable. Whatever business you’re in, you’re in the business of serving your customers. You want data that ...Read more
Sense of scale: when choosing IIoT, look beyond short-term needs
Don’t hold your business back with a sensor product that won’t scale. Earlier this month, an article in the Economist declared data the world’s most valuable resource, surpassing oil. The statement isn’t particularly novel, but it remains relevant. Heads around the 30MHz office nodded in agreement— after all, we’re building a business around this very ...Read more
3 sensors that will transform your agribusiness in a day
As it has since the beginning of time, technology is transforming agriculture. The rise of agritech is enabling farmers to cultivate the highest yielding and best quality produce while conserving resources. The Internet of Things— sensor technology capturing data on the physical environment–is at the very helm of this transformation, equipping farmers with the data ...Read more
When it comes to the Internet of Agriculture, start with the low-hanging fruit
It’s hard out there for farmers. Growing consistent, high-yielding crops in environments we can’t fully control is no easy task. But as we’ve seen from our customers, juggling and responding to multiple ever-changing variables, across locations, while maximizing productivity and sustainably driving profits is in many cases a data challenge. When environmental factors can determine ...Read more
Your data, your way: 30MHz on “Big Data” and “IoT”
Barely a day goes by when I am not bombarded with articles on “Big Data”–the billions of connected devices around the world, from microwaves and cat flaps to self-driving cars and multinational banks. There is a lot of this data being created and somehow it is changing our world. Are you as confused as I ...Read more