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Press kit

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The Company

30MHz is an Amsterdam based scale-up that builds both hardware and software for the horticulture industry. We believe that with technology and data, organisations of any size can innovate to become more efficient, sustainable and cost-effective. The company was founded in 2014 by world-leading experts on Amazon AWS and embedded software, and experienced business managers. Today, it holds 40 employees that service over 300 customers across 30 countries. 


Horticulture is one of the least digitised and knowledge sharing sectors globally and at the same time needs to accelerate productivity. Data collection and analysis has until now been expensive, manual and time consuming, as well as fragmented and localised. To become more efficient and sustainable the sector needs data and knowledge to be accurate, affordable, transferrable and simple to analyse and apply.


30MHz offers a central portal for all stakeholders in the horticultural sector. Growers and breeders gain full insight into the climatic conditions of horticultural and agricultural produce. 30MHz’s data platform ingests all kinds of data sources and analyses information interactively, enabling growers, advisors, distributors, and researchers to continuously improve the production process of crops, plants, seeds, and bulbs.​

Value proposition

Sharing and applying data-based knowledge will become the standard for next-generation agricultural entrepreneurs. Our aim is to connect every single stakeholder and facilitate their journey towards a more sustainable way of generating produce in the best possible data-driven way through a platform that has an unmatched capacity and flexibility.