The world is changing fast and we are facing major challenges like climate change and the fast growing world population. This puts a lot of pressure on the agricultural sector. The seed industry plays a big role in making plant and food production more sustainable and ‘future-proof’.

We visited Seed meets Technology in ‘Seed Valley’ last month, an area in the Netherlands with tens of leading seed breeding companies. They develop genetic programming of plants, vegetables and flowers, and continuously renew plant and vegetable varieties. Improved varieties that give higher yields, are resistant to drought, or which are suitable for modern cultivation methods. One can imagine that innovation plays a big role here. The importance of data management in seed production and crop management is high.

Seed meets Technology is an annual event that focuses on the seed industry. It exists of an exhibition and several trial fields. In addition to the fair, several symposia and lectures are organised. The event itself is generating more and more publicity resulting in visitors from all over the world.

Jasmijn, marketing 30MHz: “This was my first time Seed Meets Technology and also the first time that I have seen so many people from the seed industry together. Impressive to talk about seed technologies with visitors and stand holders. I’m very curious what progress everyone will make and see them next time!”

Here’s a short recap of the event:

https://youtu.be/1-yNyVewXY4