Magic Season Organics

For 15 years, Magic Season Organics has been growing seasonal and 100% organic vegetables for families all across Hong Kong.  A certified organic farm born out of a partnership with professors at the City University of Hong Kong, Magic Season was originally based in the New Territories, and now operates in Qingyuan. Magic Season aims to set an example by growing the vegetables most central to Chinese heritage and nostalgia as they’re meant to taste, in full balance with nature, with only natural fertilizer. The result is an environmentally sustainable process of recycling and reusing organic matter and minimizing waste in the landfills and of course, delicious produce.

Transparently maintaining the rigorous standards of organic cultivation and optimising traditional growing methods require monitoring and accurate, shareable data. That’s where 30MHz smart sensing technology comes in. The principles underlying 30MHz technology— accessible data, precision and keen awareness of environmental impact— resonated with Magic Season Organics. Magic Season Organics is utilizing the 30MHz solution to more precisely understand when it should provide water and fertilizer to its vegetables.  As Alvin Kwong, CEO, puts it “It was important for us to start generating data so that we can continue to optimize our growing process. 30MHz provides an easy-to-use platform for our employees and stores all the relevant information on the cloud platform so that I can easily access it from Hong Kong when I’m not at the farm.”