We’re proud to have deployments across five continents, with new countries added to our map regularly. And we’re thrilled to have our first Saudi Arabian deployment under our belt!

Read more about our (international) customer deployments here.

So, you’ve grown perfect crops. You’ve optimised irrigation, prevented sunscald, averted disease risk, and saved money with an IPM strategy that’s tailored to your growing conditions. The last thing you need is your (and mother nature’s) market-ready, sustainable product to be a casualty of bad storage or transport conditions.

It doesn’t need to be.

Consus Fresh is a field to shelf quality control and traceability product for agriculture. Seamless integration with 30MHz via our API enables agribusinesses to leverage the power of crop-level monitoring, providing a temperature history for batches of produce, with periods of “temperature abuse” alerted for shelf life analysis and supply chain optimisation, and loss prevention.

Shelf life prediction with 30MHz and Consus Fresh

The 30MHz – Consus integration makes it easy to predict the shelf life of produce, and use that insight to prevent product waste. A newly released update to the Consus shelf life module enables customers to predict the date when a product will expire using insight on the temperature history of pallets (captured in real-time with 30MHz tech).

Here’s how it works: as soon as the operative enters a pallet number (in an area which is being monitored with 30MHz technology),  the user will be given the predictive date of failure, which is viewable in the Consus Fresh interface. This gives the grower/packer critical information to react in time, adjusting conditions, which in turn results in less waste, lower rejections and more profitability.

Questions about this integration, or other possible integrations?
Have a look at our API, or just get in touch below.

30MHz is increasingly global– data in the ZENSIE platform is coming from 5 continents, and over 150 deployments. And our growing network of distribution partners is central to helping us empower growers. We’re joining some of our partners at upcoming events.

Here’s where you can find our tech and get a demo in the coming month:

Cultivate ’18– July 14 through 18th in Columbus, Ohio. Newly announced distribution partners Hort Americas will be showcasing 30MHz tech at the the ag industry’s premier event for new knowledge, products, varieties, and connections.

Fruit Focus– Fruit Focus provides a unique opportunity to update on the latest technologies and industry developments, exchange views and network with fellow producers of soft fruit, orchard fruit and vines. Find us July 25th, in Kent. We’ll be exhibiting with two UK distributors: Royal Brinkman and Fargro.

How do we make agriculture and horticulture more productive?

How do we reduce waste, increase yields and cut costs in the process?

How do we provide growers with more context about their crops and growing environments, so they can make better decisions?

How do we make sure communication and collaboration is data driven, yet exceedingly easy, across the chain?

With their insights, feedback and results, 150 customers across 5 continents have helped us build the data platform for agriculture– and continue to help us develop it further, everyday. And there’s quite a bit we’ve learned from them.

If you’re in the UK, join as at Sensors in Food and Agriculture, 18-19 July at the John Innes Centre in Norwich. 30MHz UK’s Antony Yousefian will share some of the lessons we’ve learned from growers who work with our smart sensing technology.

Read more here. 

When you’re building a platform to make agriculture more productive, usability is key.*

*Alongside, of course, real-time reliable data, a robust architecture, and a roadmap actually dictated by customer needs.

We want to present growers data on their crops and environments in the various forms they need it in to take action (preventing crop loss (from sunscald, disease or rot), optimise (flavour and quality, saving resources) and better collaborate (improving traceability, transparency, and sharing best practices.)

A little background on notifications

Notifications are a quick way to make real-time crop and environmental monitoring actionable.

Users build custom rules for the notifications, and select who in their team gets an alert, and in what form (email, sms).

Adding followers to your notifications is a simple way to make sure every team member stays up to date with changing conditions, and knows when to respond to them.

Chart widgets

ZENSIE dashboards are widget based— each user can construct a custom view based on a selection of charts, visualizations, heatmaps and single value displays. The combinations are endless, and can be tailored to the user’s specific data needs.

Like all the widgets, charts are highly customizable.

(Usability and customisability are themes here)

In charts, for example, users can select the time period, statistic type and interval size displayed.

Once a the widget is created, users can explore chart data, easily switching between those intervals, statistics and time periods, and adding more sensors for comparison.

Combining the power of charts and notifications

Besides selecting which metrics to view, ZENSIE users can now see notification parameters in in chart widgets, and observe when crop or environmental measurements triggered notifications.

As with everything widget and dashboard, these insights are selectively shareable (with adjustable permissions) both within and outside the organisation.

Ask anyone– British agriculture is at a turning point. Increased productivity is a necessity, and data is the driving force behind it. But farmers don’t have time for cumbersome tech that takes forever to deploy and learn to use.

Luckily, remote crop-level monitoring doesn’t have to be difficult. We’ll be at the Royal Norfolk Show to tell British farmers all about it.

What the show’s about
The Innovation Hub at the Royal Norfolk Show (27-28 June 2018) is looking at ways that technology can provide alerts to farmers, from monitoring livestock behaviour to detecting disease, and how new knowledge about genomics can be used to accelerate plant-breeding programmes and improve the resilience and nutritional value of our food crops.

30MHz will be there with Agritech-East, part of a diverse group of technologists, farmers and researchers – to provide an insight into how new thinking is helping to overcome the challenges of feeding more with less.

We’ll be showcasing our smart sensing platform, ZENSIE, as well as some of the sensors that power it with real-time, crop-level data. Accurate data on crops and growing environment is crucial for the decision making to enable timely delivery of the right nutrients and irrigation and for disease prevention. We’ll be sharing real customer success stories, ask us anything.

See you on 27 and 28th June at the Royal Norfolk Show!

Practically every article about agricultural technology opens with the statistic about how many people we’ll have to feed in X year. (By 2050, a global population of 9.8 billion will demand 70% more food than is consumed today.)

So how do we adapt and keep going?

Some claim to have the exact answer, but let’s be honest: it’s unlikely that there’s one singular solution. But looking back at human history, it appears clear no one will do it alone, in a vacuum.

Sharing stories about growers’ innovation and achievements is important. Shared, collaborative agricultural development always has been. Across the globe, fairs, festivals and holidays celebrating harvests continue to be a part of local cultures. Agricultural exchange and development is at the core of modern society. It’s how culture is built, transmitted and transmuted. It’s how we adapt and keep going.

No individual will solve the oncoming challenges of feeding this planet. In order to succeed, growers, researchers and technologists (among others) will have to tackle these problems together.

Big agricultural organizations will doubtless contribute significantly. Traditionally, they’ve been the ones with the resources to collect and analyze data in the most sophisticated ways. But accessible agritech is changing that.

If there’s one thing I’ve learned working at 30MHz, it’s that the “big guys” don’t have a monopoly on innovation. Any agribusiness, any grower, of any size, can discover new methods to make the most of their resources. But they need two things to truly make an impact:

The ability to gather accurate data on their crops (without exuberant costs) [check.]

and

the ability to selectively share that data with peers, researchers, consultants and their communities [check.]

For growers, data on crops and the effect of their growing strategies is valuable intellectual property. That’s why our customers are the sole proprietors of their data, free to download their information in a convenient CSV at any time.

We know, though, that full control over your data is the freedom to collaborate and share on your own terms. With social features, we give customers the power to decide what they share (sensors, widgets, dashboards), with whom, and to what degree. Innovation that once traveled across trade routes, and met wherever two cultures crossed paths, can now happen digitally on a global scale.

(in this image: identifying the ideal moments for irrigation based on sensor data)

With shared graphs and data visualizations, we’ve seen growers exchange best practices and insights with peers an ocean away— leading to energy savings, lower costs, and more sustainable agriculture.

(in this image: a pointed microclimate sensor monitors crop-level conditions)

(in this image: crop-level insights on rootzone and VPD help customers prevent over- and under- watering) 

(in this image: preventing unnecessary disease risks with insights on dew point)

(in this image: identifying cold storage malfunction with real-time data)

You don’t have to be a multinational to be forward-thinking. You don’t have to be the biggest player in your industry to innovate, and develop sustainable, productive approaches to your crops. You don’t have to be a unicorn to be an early adopter of cutting edge technology.

Who’s going to feed the world? My money is on innovative growers of all sizes, sharing knowledge based on data from their own crops and environments, helping make the most of their resources.

Joanna Madej oversees Marketing + Communications at 30MHz

Smart sensing is transforming agriculture, helping growers make better, quicker decisions based on accurate, real-time information on their crops and environment.

It’s for greenhouses, vertical farms, cold storage– and not least of all, for arable farming.

That’s why there’s no way we’d miss joining over 20,000 farmers, agronomists and industry professionals on the 13th & 14th June at Chrishall Grange, Duxford, Cambridgeshire, for the arable industry’s leading technical event, Cereals 2018.

Come and join us at 3pm on Day 1 (13 June) in the Innovation Insights Marquee in the centre of the crop plots with Agri-Tech East and AHDB (stand 467)

30MHz UK (and our sensors) will see you there!